Sara Cheng, Manager, Greater China
Country specialisation: Greater China region (fluent in Mandarin).
Industry expertise: Professional services, medical and pharmaceuticals,
information, communication and technology, retail and consumer goods;
agribusiness, cold chain solutions, electronics and machinery, transportation,
construction, textiles and government projects, etc.
Education: Masters of Business Administration; BA.
Sara Cheng has over 15 years of experience in international trade and
consultancy. Previously Sara has worked with a leading international trade
company and an international organisation in China before migrating to
Australia seven years ago.
Over the past four years with Australian Business International Trade
Services, Sara has established and strengthened the strategic alliances with
Ministry of Commerce of P.R. China, China Council for the Promotion of
International Trade, Shanghai Municipal Government , to name a few. Sara
leveraged these partnerships to keep ahead of the market trends, identify
opportunities and establish critical business contacts for Australian
businesses.
Sara has assisted over eighty Australian companies with various business
models across a broad range of industry sectors to successfully do business
with China through
assessment and identification of niche markets and business partners;
development of market entry strategies;
selection and qualification on clients, distributors, agents, suppliers,
manufacturing partners and joint ventures partners in China;
outsourcing manufacturing to and sourcing products from China; and
investing in China through joint venture/wholly foreign owned enterprise set
up and merger and acquisitions.
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