Mei Koon manages strategy and execution of corporate brand, customer experience, marketing (focus on digital), internal & external communications, social media and change management for NSW Business Chamber, and its national Commercial division, Australian Business Solutions Group and related affiliate organisations.
An entrepreneur at heart, she also founded Meet A Sitter, an Australian-first boutique babysitter-parent matching service.
Mei has over 17 years experience in managing marketing and communications across a diverse range of industries, in Australia, Asia, Europe and the US.
Encapsulating over 42 brands across Australia, Mei Koon is accountable for transforming marketing & communications to deliver revenue growth, increase acquisitions, retention and revenue through brand, marketing communications and customer experience.
A data-driven and commercial senior marketer with experience in B2B and B2C, she has built a career that spans entrepreneurial start ups to global MNCs, on both agency and client side across the world. She brings extensive experience in brand strategy, digital marketing, internal and external communications, advertising, channel development, media planning/buying, cross-media campaigns, market research and client/agency management in complex projects across borders.
Her past experience includes leading corporate marketing at IPMG, Director of Marketing across Asia-Pacific at Media Monitors (now iSentia); and a global marketing role at Shell, where she also took on regional marketing lead positions in Asia-Pacific and the Americas for the energy company.