As General Manager of Australian Business Consulting & Solutions and Australian Business Learning Institute, Paula Martin leads a rapidly growing multi-disciplinary consulting business that works with SMBs, Corporates and government to provide them with information, tools, technology and advice on marketing, international trade, WHS, Industrial Relations, business improvement and education.
Paula is passionate about helping business with greenfield initiatives grow in new markets, branding and strategic marketing. Paula holds a Bachelor of Arts in Communications.
Paula has over 20 years’ experience in helping businesses of all sizes brand, market and realise their growth potential.
Paula has been involved in significant national branding initiatives, commercialisation of business products and services, creation of online business tools and resources designed to enhance the productivity of business operations, marketing and sales strategies. Paula also led the development of an innovation centre focusing on breakthrough business research for the commercialisation of initiatives.