A specialist bureau dedicated to attracting domestic business events and visitors to Western Sydney should be established to strengthen tourism in the region, according to leading business and tourism groups, including NSW Business Chamber's Tourism Industry Division. 

The Tourism Industry Division has been advocating to NSW Government to address the issue of Western Sydney lacking a Destination Network and plugging the gap in attracting domestic business events in Western Sydney beyond the focus of the ICC at Darling Harbour.

A specialist bureau dedicated to attracting domestic business events, combined within the structure of a new Destination Network West including the Blue Mountains is the solution to strengthen tourism in the region.

The Sydney Business Chamber, Western Sydney, Tourism Accommodation Australia (TAA), NSW Business Chamber’s Tourism Industry Division and Western Sydney Regional Organisation of Councils (WSROC) have joined together to present the case to Minister Marshall.

This report identifies a need for the business events bureau, which will work closely with existing business events organisations in Sydney and aims at attracting domestic conferences and meetings to Western Sydney and the Blue Mountains.

In 2016, eight per cent of international visitors and 18 per cent of domestic visitors to Western Sydney were on business so it is clear that a growing market but much more can be done to grow it.

The region is well positioned with a number of unique venues and major international hotel and apartment operators in the region offering high quality facilities, including a range of cultural, sporting and recreational assets. The bureau would be focused on leveraging some of the medical and academic institutes to attract specialised conferences to the region.

View the Business Events Western Sydney position paper here.