When was the last time your employees enthusiastically read a company-wide email or your latest WHS manual? The answer is probably never… But video could help improve engagement.

There’s no denying video can be a cost-effective and versatile way of communicating internally. It’s also now easier than ever to shoot video with a smartphone or digital camera, reducing the time spent crafting the perfect written message. 

Videos are in high demand and have higher engagement rates than other traditional communication types. In fact, according to MWP Digital Media, 59% of executives would choose to watch a video rather than read an email on the same topic.

Here are 3 ways you can use video to help your internal communications: 

1. Onboarding

Research suggests new employees are 69% more likely to stay with a company for up to 3 years when they are onboarded effectively. But businesses are still subjecting new employees to classroom-like sessions and sending them home with piles of policies and procedures to read on their first day.

So why not use short explainer videos to effectively train new staff on software, safety and policies in your business?

Aside from improved learning, video also reduces training time and cost – and can be made available anytime, anywhere. Video also provides a standardised form of learning for new hires and regular employees alike.

Watch this example of an onboarding video from software company Adobe.

2. General updates and company-wide announcements

You can condense and deliver complex information usually sent via email in an easy to grasp format using video. While, emotion is usually lost in email or written communications video can instantly trigger emotional responses which encourages memory and retention.

Video allows for real-time, on-the-spot information distribution. This is particularly important and useful when you need to issue a critical business update at a moment’s notice. Just grab the camera and hit record!

Watch this example of a business update from electronic payment company PayPal.

3. CEO messages

Employees are naturally curious. They are keen to understand their leader – i.e. CEO – on a deeper level, or in their day-to-day. Think about how you can effectively and efficiently connect your employees and CEO in an authentic and humanised approach through video.

Here are some tips for executives before you start filming:

  • Take a deep breath and relax – it’s hard to appear enthusiastic, passionate or compelling if your message is rushed. Take time to prepare and rehearse.
  • Focus on the message – consider your employees’ perspective. What is the core message?
  • Practice makes perfect – your first take is unlikely to be perfect! It could take 10. Make sure you have the time blocked out to film a number of times.
You should also think about media training – it’s not uncommon to freeze when the camera starts rolling. Invest in media training for your executive team so they have the tools to feel comfortable.

Watch this example of former Microsoft CEO Bill Gates giving his final address to employee here.

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