With access to more than 6500 qualified buyers, Export Growth China is helping Aussie SMEs break in to the lucrative China market, racking up more than $4 million in sales in just their first 12 months.
Twelve months on from the launch of the Export Growth China program, the program is going from strength-to-strength, with more than 100 participating businesses recording more than $4 million in sales.
Export Growth China at a glance
The program, an initiative of NSW Business Chamber, offers Australian small- and medium sized Australian businesses the opportunity to dip their toe in the burgeoning Chinese market, helping them develop tailored export strategies and connecting them with quality Chinese buyers. A purpose-built showroom in Shanghai showcases goods and services to key wholesale buyers and distributors, while marketing activities include key trade exhibitions, roadshows, trade receptions and training workshops.
“This ground-breaking initiative takes the stress and guesswork out of the export process and ensures that SMEs don’t miss out on the exciting opportunities afforded by the China-Australia Free Trade Agreement,” says NSW Business Chamber CEO Stephen Cartwright.
Support available at every step of the way
“Program participants have their products or services displayed in our showroom for a minimum of six months during which real-time feedback is provided – it might be that their labelling or packaging needs to be redesigned to better appeal to the local market, or the size or ingredients of their products might need to be better tailored for Chinese consumers.
“Armed with real feedback from real buyers, we then work with the Australian businesses to refine their product offering and facilitate individual re-seller agreements so that they can confidently retail their products or services throughout China.”
Nova Spring Water bottles up success
Amongst the program’s success stories is Western Sydney-based Nova Spring Water, who have gone from never having exported before to signing four supply deals with Chinese buyers.
“Nova Spring Water started as a backyard manufacturer a few years ago,” says Sara Cheng, Senior Manager, China Practice. “We worked with them to come up with a strategy, identified Chinese buyers and now they are shipping $100,000 dollars of bottled water per month. Next year they are looking at $1 million sales per month.”
For Nova Spring Water Director Nitin Lotliker it’s a dream result.
“There is no way any of this could have happened without being on display in the Shanghai Showroom or without the expert advice from the NSW Business Chamber,” he says.
Looking forward, Cheng says the next 12 months will be really exciting, with the team working to leverage their existing strong working relationships with Chinese buyers and build strategic partnerships.
“Last year it was a new program, with a new team, but now we are much more established and experienced,” she says. “This year we have developed a whole system to assist companies. We know what the journey will look like for them over the course of the six months.”
Business owners interested in finding out more should visit www.exportgrowth.com.au
or call 1800 505 529.