Since its earliest days, NSW Business Chamber has been an advocate for business,
driving game-changing initiatives such as the Australian-made campaign. - GUEST CONTRIBUTOR
Recently celebrating 190 years of supporting NSW businesses, NSW Business Chamber has been a driving force behind some of the nation’s most important initiatives to promote business.
As far back as the 1930s the Chamber, then known as the Chamber of Manufactures of NSW, advocated the merits of buying Australian-made.
In 1986, then Prime Minister Bob Hawke launched the Australianmade logo. Originally focused on promoting Australian-made goods to Australian shoppers, the scheme is now used to promote Australian goods and services to the world.
The current Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited, a not-forprofit company established in 1999 by the Australian Chamber of Commerce & Industry and state and territory chambers of commerce, including NSW Business Chamber, with the cooperation of the Federal Government.
The logo is currently used by more than 1900 businesses on over 10,000 products sold in Australia and around the globe. According to 2012 Roy Morgan research, 98.8% of Australian consumers recognise the Australian-made logo.
“Demand for Australian products and produce is high both domestically and abroad because of Australia's strong reputation for its clean, green environment and high quality, health and safety manufacturing standards,” says Ben Lazzaro, Deputy Chief Executive of the Australian Made Campaign.
“Country-of-origin branding can provide significant competitive advantages for businesses making and growing products in Australia if they call it out on their product packaging or promotional materials. It is a valuable sales tool which offers unique brand positioning benefits too.”
As a governing member of the campaign, NSW Business Chamber continues to show its support for Australian business as they promote their products to the world.