We are now working to an action plan with milestones. This kind of accountability puts credibility to the program. Talk is fine, but you need support to drive it through.
“If you can dig a hole you can build a wall,” says Nick Holden.
The founder of Modular Wall Systems first showcased composite materials on the ABC television show New Inventors, and while he didn’t win on the night, the phone rang hot the next morning.
“You can build in one day what a bricklayer takes seven days to do,” says Nick. “And it looks the same as a rendered brick wall.”
Weekend warriors and DIY tragics are lapping it up. Much like IKEA, customers receive a flat pack with the necessary components ready to assemble. But Nick is not one for resting on laurels – he wants to take the business to the next level.
He sought guidance from NSW Business Chamber in its capacity as a registered provider of the Federal Government’s Entrepreneurs’ Program. He was quickly put in touch with consultants Terry O’Riordan and Mark Stewart, who went about developing a growth plan for market entry.
“Terry provided a structure and method to where we have to go,” says Nick. “Mark brought experience and grand design, really uncovering the right markets, the right messages, the right products.”
The program also connected the business to a range of support initiatives and a $20,000 Business Growth Grant in matched funds.
“We are now working to an action plan with milestones. This kind of accountability puts credibility to the program. Talk is fine, but you need support to drive it through.”